Ibby Sasso

Ibby is known for her versatile expertise, covering non-profits to international retail brands. At Creative Growth Art Center, she enhances the media profile of a leading US institution for artists with developmental disabilities. Prior to this, she provided communication services to startups like Rowan and Friska. Her time at Gap and Levi's honed her skills in navigating varied corporate settings. At KCD, a top PR agency, she adeptly managed significant projects, including CFDA and Topshop's US debut, demonstrating her prowess in international media relations. Her public affairs work with Kenneth Cole and amfAR highlights her ability to effectively blend social activism with media, creating resonant campaigns.

Ibby’s approach is not just about getting coverage; it's about creating meaningful connections between brands and their audiences through strategic media relations.

Throughout her career, Ibby has orchestrated collaborations that not only enhanced brand visibility but also fostered meaningful connections between organizations.

Ibby's approach to managing strategic partnerships focuses on aligning brands with complementary values, leading to collaborations that are both impactful in the market and resonate with consumers on an emotional and ethical level. At Method, she was instrumental in forming key partnerships. Her work with Minted.com skillfully combined Method's design ethos with the artistic community of Minted, and with Cooper Hewitt, she merged consumer goods innovation with design expertise. Notably, her involvement in the Method and Creative Growth collaboration effectively balanced commercial success with supporting artists with disabilities.

Continuing this approach at Creative Growth, Ibby successfully managed partnerships that brought art into new contexts. She oversaw a collaboration with Madewell, introducing a Graphic T-shirt campaign that brought artists' work to the mainstream fashion industry, and with Alltimers, she helped create a unique line of skateboards that blended art with street culture. Her project with Baggu was another highlight, demonstrating her ability to pair brands with shared values, resulting in products that not only look good but also carry a message of inclusivity and creativity.

Ibby Sasso is known for her skill in crafting creative brand experiences that resonate deeply with audiences. At Levi's, she led the Global Public Relations function responsible for an array of external creative experiences including seasonal press previews, milestone events like the 75th anniversary of Lady Levi's and the 140th of the 501 jean. Her involvement ensured each event reflected Levi's spirit while showcasing new styles, demonstrating her leadership for creating impactful brand experiences.

At Method, Ibby orchestrated a press trip to their sustainable Chicago soap factory, offering an in-depth look at their eco-friendly operations. This experience, transcending typical product promotion, highlighted Method's sustainability commitment and left a lasting impression on media attendees.

In her current role at Creative Growth, Ibby leads marketing for gallery exhibitions, external fairs, and the Beyond Trend fashion shows, enhancing the visibility and impact of the oldest and largest non-profit organization supporting artists with developmental disabilities.

Ibby’s approach goes beyond conventional marketing, focusing instead on creating moments that tell a story and forge a deeper connection between the brand and its audience.

Ibby Sasso's expertise in managing thought leadership initiatives extends across diverse brands such as Levi's, Method, startups like Rowan and Friska, and her current role at Creative Growth Art Center. At Levi's, Ibby was key in shaping initiatives that leveraged the brand's heritage to create compelling narratives, positioning Levi's as a leader in sustainable fashion and innovation. Her campaigns and projects underlined the brand's influence within the fashion industry and beyond.

Her tenure at Method was marked by a focus on the brand’s commitment to sustainability, where she developed initiatives showcasing Method’s pioneering role in green manufacturing and product design, establishing it as a model in the consumer goods industry. Working with startups Rowan and Friska, Ibby adeptly crafted narratives that highlighted their innovative approaches to wellness and health, positioning them as trailblazers. At Creative Growth Art Center, she focuses on amplifying the center's role in supporting artists with disabilities, fostering inclusivity, and diversity in the art world. Throughout her career, Ibby's strategic approach has been rooted in a deep understanding of brand identity, audience engagement, and storytelling, consistently positioning brands as leaders and innovators in their fields.